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Download Alexander the Great's Art of Strategy: Lessons from the Great Empire BuilderBy Partha Bose
Download Alexander the Great's Art of Strategy: Lessons from the Great Empire BuilderBy Partha Bose
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Alexander the Great's Art of Strategy: Lessons from the Great Empire BuilderBy Partha Bose
Download Alexander the Great's Art of Strategy: Lessons from the Great Empire BuilderBy Partha Bose
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An entertaining and enlightening book about Alexander the Great, whose leadership and strategic genius made him one of history's greatest empire builders, and who has since influenced and inspired a great number of people from different fields - business, politics, military. Alexander the Great (356-323BC) is arguably the greatest military strategist, tactician and ruler in world history. He reigned over Greece, conquered the Persians, and marched as far as India. His achievements have influenced and inspired a great number of past and current military, political and business leaders. In business, many of the ideas and concepts associated with decision-making and strategy used today by managers and executives have their origins in Alexander the Great. In this book, Partha Bose provides an engaging examination of Alexander the master strategist and tactician. He looks at the ideas and actions of Alexander - how they were formed and applied - telling a story of a man whose influence was to extend for centuries later. On top of his strategic and tactical acumen, Alexander's sensitivity towards people and cultures, and his ability to motivate others, has made him one of the greatest figures in history whose influence has shaped business and other key contemporary fields.
- Sales Rank: #3449316 in Books
- Published on: 2004-04-08
- Original language: English
- Number of items: 1
- Dimensions: 7.76" h x .79" w x 5.12" l, .51 pounds
- Binding: Paperback
- 320 pages
From Publishers Weekly
Indian-born strategy adviser Bose sees Alexander the Great as a paragon of strategy and leadership for contemporary businesspersons. And apparently, he's not alone: Baz Luhrman, Norman Schwarzkopf, Oliver Stone and Ted Turner all agree the ruler was onto something. Bose here takes readers through the major events of Alexander's life, inserting observations and lessons relevant to business. The history sections-covering Alexander's birth and early education under Aristotle's tutelage to his death and the dissolution of his vast empire-are engaging, though far from comprehensive. While Bose doesn't purport to be a historian, he is a partner and chief marketing officer of an international management consultancy. Despite that, he does a poor job of pulling lessons from the empire builder's biography. For example, "The Art of Deceptive Strategy" describes how Alexander conquered a supposedly invincible band of Indian warriors in 328 B.C. by creating a phantom threat. Bose then describes how, in the 1980s, Ralston Purina created a phantom threat in the pet food industry. The parallel is obvious, but defeating an enemy is hardly the same as creating a market. Moreover, in his enthusiasm, Bose seems at times to be recommending Alexander's most brutal tactics as business strategies. The results can be unintentionally humorous. In a chapter on leadership styles, the historical tidbit "when [Alexander's] closest friend, Hephaistion, died of a fever in Ecbatana, Alexander had the physician treating him crucified" is followed immediately by "Alexander's trusting leadership style evoked fierce loyalty from those around him." Illus.
Copyright 2003 Reed Business Information, Inc.
Review
Everyone's talking about a sensational young guy whose strategic thinking and leadership qualities made him the most powerful chief executive in the world before he was 30 - and there is a new book out that tells you not only how he did it, but how you can copy his methods. ...Partha Bose's Alexander The Great's Art of Strategy, currently high on the British and American non-fiction bestseller charts...It is selling in sizeable quantities to intelligent people doing important jobs in large companies. The Times
From the Inside Flap
Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).
In ALEXANDER THE GREAT'S ART OF STRATEGY, Partha Bose, one of the world's leading experts on business strategy, gives fresh insight into Alexander's leadership and legacy--and shows how you can use the secrets of his success to conquer today's challenges, as successful executives, politicians, and generals have.
Blending insights from his years of experience in the business world with his lifelong study of Alexander, Bose interweaves a gripping biography with compelling analyses of contemporary case studies of successful corporations that have applied Alexander's lessons to their business, including Dell, General Electric, Wal-Mart, and the Washington Post company. This is a provocative and invaluable audiobook for leaders everywhere.
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